Every service we offer solves a real, pressing problem. All 12 services. One specialist agency.
From filling care home beds and generating home care enquiries, to staff recruitment, reputation management, and AI-powered search visibility — we provide end-to-end digital marketing built exclusively for adult social care providers.
Branding & Logo Design
Your brand is the first impression families, care workers, and commissioners have of your agency. Before they read a single word of your website, they have already formed an opinion based on how you look. We create professional, warm, and credible brand identities that reflect the quality of your care — and give your team something they are proud to represent.
02Website Design & Development
Your website is the centre of your entire digital presence. It is where families decide whether to call you, where care workers decide whether to apply, and where commissioners and social workers check you out before making a referral. We build fast, mobile-friendly, and conversion-focused websites designed specifically for home care and care home providers — websites that do not just look good but actually generate enquiries and applications.
03Google Ads (Pay-Per-Click)
When a family types ‘home care in Manchester’ or ‘care homes near me’ into Google, they are ready to make a decision. Google Ads puts your agency at the very top of those results — ahead of your competitors — instantly. You only pay when someone clicks, and we manage every aspect of your campaigns to ensure your budget is working as hard as possible.
04Meta Ads (Facebook & Instagram)
Facebook and Instagram advertising allows you to reach families and care workers in your local community before they have even started searching. We create targeted, compassionate campaigns that build awareness of your agency or care home, drive client enquiries, and attract job applications — including from the drivers with their own vehicle that so many care agencies struggle to find.
05Search Engine Optimisation (SEO)
Search Engine Optimisation is the work that makes your agency or care home appear naturally on Google — consistently, month after month — without paying for every single click. When a social worker searches for ‘home care providers in Birmingham’, or a family searches ‘care homes in Liverpool’, we want your agency to be on the first page. Good SEO is a long-term investment, but once it is working, it is one of the most cost-effective marketing channels available.
06Generative Engine Optimisation (GEO / AI SEO)
The way people find information is changing faster than most businesses realise. Tools like ChatGPT, Google’s AI Overviews, and Perplexity are now answering questions like ‘what is the best care home or home care agency in Leeds?’ — and the businesses that appear in those answers are the ones who have been set up correctly for AI-powered search. GEO is the process of making sure your agency is one of those recommendations.
07Social Media Management
A consistent, professional social media presence builds trust with families and positions your agency as a genuine community leader. Care workers check your social media before applying. Families look at your posts to get a feel for your culture. We handle everything — content creation, scheduling, engagement, and reporting — so you stay visible without social media becoming another thing on your to-do list.
08Conversion Rate Optimisation (CRO)
Getting people to visit your website is only half the battle. If they arrive and leave without contacting you, your marketing spend is being wasted. Conversion Rate Optimisation is the process of identifying exactly why visitors are not converting and fixing it — whether that is a confusing contact form, a slow-loading page, or a message that is not resonating. Small, targeted improvements can dramatically increase the number of enquiries you receive from the traffic you already have.
09Reputation Management
In adult social care, your reputation is your most powerful marketing tool — and your greatest vulnerability. Families read Google reviews before they do anything else. A handful of unanswered negative reviews, or simply a low number of reviews overall, can cost you enquiries every single day. We help you build a strong, active online reputation that gives families confidence, impresses commissioners, and supports your CQC standing.
10Email Marketing
Email marketing is one of the most underused tools in the adult social care sector — and one of the most effective. Staying in regular contact with families who have enquired, referral professionals who recommend your agency, and your existing care team costs very little and builds the kind of long-term relationships that drive consistent growth. We handle the strategy, the content, and the sending — you just approve what we create.
11Staff Recruitment Marketing
Recruiting care workers is one of the hardest and most expensive challenges facing the adult social care sector right now. Traditional job boards deliver poor results, recruitment agencies are costly, and the constant cycle of hiring and retraining puts enormous pressure on your existing team. We run targeted digital recruitment campaigns that reach the right people in your local area — including those who are not actively job-hunting but are open to the right opportunity.
12Search Engine Marketing (SEM)
Search Engine Marketing brings your paid advertising and your organic search strategy together into a single, joined-up approach — sharing data, insights, and strategy between them. The result is that your agency appears at the top of Google results through paid ads and again further down the page through organic rankings. Families see your name twice in a single search. That repetition builds trust, recognition, and ultimately more enquiries.
Services questions, answered.
What services does Wallwide Media Ltd offer? +
We offer 12 specialist digital marketing services for home care agencies and care homes — from SEO, Google Ads, and Meta Ads to social media, reputation management, staff recruitment, and GEO/AI SEO.
Do you charge a set-up fee? +
Yes. We charge a £500 one-off set-up fee when you get on board with us. This covers the initial audit, account setup, campaign build, and onboarding.
Do you work with both home care agencies and care homes? +
Yes — we work with domiciliary care agencies, home care providers, residential care homes, nursing homes, and dementia specialist care homes across the UK.
What is GEO / AI SEO? +
GEO is the process of making your business visible in search results of AI tools like ChatGPT and Google AI Overviews. Families increasingly use these tools to find both home care and residential care. Very few agencies offer this yet — it is a significant competitive advantage for our clients.
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