Care home website design is the planning, design and build of a website specifically for a care home or home care agency, shaped around the two audiences that matter most: families choosing care for someone they love, and care workers deciding where to apply. It combines clear information, warm and honest imagery, legal requirements such as displaying your CQC rating, and simple routes to make an enquiry.

Good care home website design answers a family’s biggest questions within seconds on a phone: what care do you provide, where are you, what is your CQC rating, what do other families say, roughly what does it cost, and how do I speak to someone today?

Great care home website design goes further. It’s fast, easy for your own team to update, built for search engines from day one, and measured by the enquiries and applications it produces, not just how it looks.

Families usually look at a care provider’s website on a phone, often late in the evening and often under pressure. If they can’t quickly find your care types, CQC rating, a rough idea of fees and a phone number, they go back to Google and try the next result. You never find out they visited.

Your website also has a second audience: the carers and nurses you need to hire. A single paragraph and an email address on a careers page can’t compete with the provider down the road that shows pay, shifts, training and a two-minute application form.

Professional care home website design fixes both problems, and gives every other marketing channel, from Google Ads to social media, somewhere worth sending people. Here’s what we hear on almost every first call:

Displaying your CQC rating

Under Regulation 20A, registered care providers in England that have received a CQC rating must display it conspicuously on their website, and update it within 21 days of a new rating being published. CQC provides an official widget that updates automatically, and CQC’s guidance on displaying ratings sets out the detail. Every care home website design we deliver includes the widget in a prominent, accessible position.

Accessible design for older readers

Many people reading a care website are older, or are reading on behalf of someone with sight or cognitive difficulties. We design to the principles of the Web Content Accessibility Guidelines (WCAG): strong colour contrast, readable text sizes, clear headings, descriptive links and full keyboard navigation.

UK GDPR, cookies and photo consent

Enquiry forms collect personal data, so we build in clear privacy notices, a compliant cookie banner and secure form handling. We also guide your team on consent for any photographs of residents, so your website shows real life at the home while protecting dignity and privacy.

A website care plan is an ongoing maintenance service that keeps your website secure, fast and up to date after launch. Without one, even the best care home website design slowly drifts: plugins go out of date, security holes open up, vacancies and fees information go stale, and one day a form stops working and nobody notices for weeks.

WordPress powers a huge share of the web, which makes unmaintained WordPress sites a common target for automated attacks. For a care provider handling enquiries from families, a hacked or broken website isn’t just embarrassing; it can mean lost enquiries and a data protection problem. A website care plan removes that risk.

Look for an agency that understands care, builds for search from day one, and gives you full ownership of your website. Ask to see how they’d structure your care type and location pages, how they’ll protect your existing rankings, and what happens after launch. Be cautious of any agency that:

• Registers your domain name in their own name rather than yours
• Builds on a proprietary platform you can’t move away from
• Launches without setting up redirects from your old pages
• Offers no maintenance, security updates or support after launch
• Relies on stock photos instead of helping you show your real home and team