Pricing · Transparent packages
Transparent pricing. Real results. Care expertise.
Every package works for home care agencies and care homes — residential, nursing, and dementia specialist. Includes monthly reporting and a dedicated account manager. No hidden fees — ad spend is paid directly to Google and Meta.
Prices exclude VAT and ad spend. Most providers invest £300–£1,000/month in ad spend alongside their retainer. We will recommend a starting budget on your free audit call.
Foundations
Get enquiry-ready
£750/month
Best for smaller home care agencies, independent care homes, and new providers establishing their online presence.
- Social media: 3 posts/week across 2 platforms (Facebook + Instagram)
- Reputation: Google Business Profile optimisation + review monitoring and response
- Basic SEO: on-page optimisation + monthly keyword and ranking report
- Enquiry setup: contact form and CRM — every lead captured and followed up
- Google Business Profile management
- Monthly performance report + 30-minute strategy call
Visibility
Consistent enquiries & bed leads
£1,500/month
For providers ready to rank higher on Google and generate a consistent flow of enquiries and bed occupancy leads.
- Everything in Foundations, PLUS:
- Social media: 4 posts/week across 3 platforms + 1 weekly story/reel
- Full SEO: on-page, off-page, and local SEO targeting searches that drive real enquiries
- Email marketing: monthly newsletter to families, referrers, and community contacts
- Conversion Rate Optimisation: website improvements to increase enquiry rates
- Search Engine Marketing: integrated paid and organic strategy
- 2× 30-minute strategy calls per month
Growth
Most popularScale client acquisition, bed occupancy & staff recruitment
£2,500/month
For ambitious providers ready to scale client acquisition, bed occupancy, and staff recruitment simultaneously.
- Everything in Visibility, PLUS:
- GEO / AI SEO: optimisation for ChatGPT, Perplexity, and Google AI Overviews
- Google Ads (PPC): campaigns for client acquisition, bed occupancy leads, and recruitment
- Meta Ads: Facebook and Instagram campaigns targeting families and care workers
- Staff recruitment marketing: targeted campaigns including driver-specific and nursing staff
- Dedicated landing pages for enquiries, bed availability, and job applications
- Call tracking: know exactly which campaigns drive telephone enquiries
- Branding assets: monthly branded content for social and paid campaigns
- Dedicated account manager + bi-weekly strategy calls
Dominate
Be the obvious first choice in your area
£4,000/month
For multi-site care groups, large nursing home providers, and care home groups wanting full-service dominance.
- Everything in Growth, PLUS:
- Full website design and development + ongoing maintenance
- Advanced GEO / AI SEO: multi-platform AI search dominance
- Advanced CRO: A/B testing, heat mapping, and full funnel optimisation
- Reputation: 12–15 new 5★ reviews/month target + quarterly reputation audit
- Monthly dormant enquiry reactivation campaigns
- Video content: 2 short-form videos per month for social and ads
- Priority support: weekly strategy calls + same-day response SLA
Standard with every plan
Included in every package.
| Included in all packages | Description |
|---|---|
| Set-up fee | £500 one-off. |
| Dedicated account manager | A named, knowledgeable account manager — for both home care and care home clients. |
| Monthly performance report | Clear reporting on enquiries, bed leads, rankings, ad performance, and reviews. |
| Strategy call | Monthly (or bi-weekly on Growth/Dominate) to review results and agree next priorities. |
| Conversion tracking | All enquiries, bed leads, and applications captured and tracked from Day 1. |
| GDPR compliance | All campaigns fully compliant with UK GDPR and ICO guidance. |
| CQC-safe marketing | All campaigns reviewed for CQC compliance — for both home care and care home providers. |
| 60-day results commitment | Measurable results within 60 days — or we work for free until we deliver. |
Add-on services
Extend any package.
| Add-on | Fee |
|---|---|
| Additional social media platform | Contact us |
| Branding & logo design | Contact us |
| Extra email campaign | Contact us |
| Extra paid ad campaign (Google or Meta) | Contact us |
| Monthly blog content (2 SEO-optimised posts) | Contact us |
| Driver-specific care worker recruitment campaign | Contact us |
| Nursing staff recruitment campaign | Contact us |
| Short-form video content (2 videos/month) | Contact us |
| Web design & development | Contact us |
| Dedicated landing page (enquiry or bed availability) | Contact us |
| Website maintenance | Contact us |
FAQs
Pricing questions, answered.
Do your packages work for care homes as well as home care agencies? +
Yes — every package is designed for both home care agencies and care homes. On your free audit call, we will recommend the right package based on your specific growth goals – filling care packages, increasing bed occupancy or recruiting better staff.
What does the £500 setup fee cover? +
The setup fee covers the initial work of setting up your accounts, auditing your current presence, building your campaigns, and getting everything ready to launch. It is a one-off cost, paid when you sign up.
Is ad spend included in the monthly retainer? +
No — ad spend (the money paid directly to Google or Meta to show your adverts) is separate from our management fee and is paid directly to the platform through your own ad account. You keep full control and transparency.
Do I have to commit to a long contract? +
Our minimum term is 3 months — which gives campaigns enough time to show results. After that, you can continue on a rolling monthly basis and cancel with 30 days' notice.
What is the 60-day results commitment? +
We commit to delivering measurable results within 60 days of launch — improved rankings, increased enquiries, more reviews, or better ad performance, depending on your package. If we do not, we work for free until we deliver.
Not sure which package fits?
That is exactly what the free audit call is for. We will recommend the right package based on your goals, your situation, and your budget.
Book your free audit →Free · 30 minutes · No obligation