Transparent pricing. No hidden fees. Real results.
Every package works for home care agencies and care homes — residential, nursing, and dementia specialist. Includes monthly reporting and a dedicated account manager. No hidden fees — ad spend is paid directly to Google and Meta. Prices exclude VAT and ad spend.
Most providers invest £300–£1,000/month in ad spend alongside their retainer. We will recommend a starting budget on your free audit call.
Foundations
Best for smaller home care agencies, independent care homes, and new providers establishing their online presence.
- Social media: 3 post ideas/week across 2 platforms (Facebook + Instagram)
- Reputation: Google Business Profile optimisation + review monitoring and response
- Basic SEO: on-page optimisation + monthly keyword and ranking report
- Enquiry setup: contact form + CRM integration — every lead captured and followed up
- Monthly performance report
Visibility
For providers ready to rank higher on Google and generate a consistent flow of enquiries and bed occupancy leads.
- Everything in Foundations, PLUS:
- Full SEO: on-page, off-page, and local SEO targeting searches that drive real enquiries
- Email marketing: monthly newsletter to families, referrers, and staff
- CRO: conversion review and improvement of key website pages
- 2× strategy calls per month
Growth
Most popularFor ambitious providers ready to scale client acquisition, bed occupancy, and staff recruitment simultaneously.
- Everything in Visibility, PLUS:
- GEO / AI SEO: optimisation for ChatGPT, Perplexity, and Google AI Overviews
- Google Ads (PPC): campaigns for client acquisition, bed occupancy leads, and recruitment
- Meta Ads: Facebook and Instagram campaigns targeting families and care workers
- Staff recruitment marketing: targeted campaigns including drivers
- Landing pages + call tracking
Dominate
For multi-site care groups, large nursing home providers, and care home groups wanting full-service digital dominance.
- Everything in Growth, PLUS:
- Ongoing website maintenance
- Advanced GEO / AI SEO: multi-platform AI search dominance
- Advanced CRO: A/B testing, heat mapping, and full funnel optimisation
- Reputation: 12–15 new 5★ reviews/month target
- Video content + weekly strategy calls
- ✓£500 one-off set up fee
- ✓Dedicated account manager
- ✓Monthly performance report
- ✓60-day results commitment
- ✓CQC-safe marketing guaranteed
| Service | Fee |
|---|---|
| Additional social media platform | Contact us |
| Branding & Logo Design | Contact us |
| Monthly blog content | Contact us |
| Video content production | Contact us |
| Website design | Contact us |
| Website maintenance | Contact us |
Straight answers.
Do your packages work for care homes as well as home care agencies? +
Yes — every package is designed for both home care agencies and care homes. On your free audit call, we will recommend the right package based on your specific growth goals — filling care packages, increasing bed occupancy, or recruiting better staff.
What is included in the monthly fee vs ad spend? +
The monthly retainer covers management and delivery — strategy, content, campaign management, and reporting. Ad spend is paid directly to Google or Meta and is separate from our fee.
What is the minimum commitment? +
3 months from campaign go-live — enough time for campaigns to build momentum. After that, rolling monthly with 30 days’ notice to cancel.
How quickly will I see results? +
Paid ads typically generate enquiries or bed leads within 2–4 weeks. SEO takes 3–6 months to show significant results. We commit to measurable results within 60 days across all packages.
Do you charge a setup fee? +
Yes. We charge a £500 one-off setup fee when you get on board with us. This covers the initial audit, account setup, campaign build, and onboarding.
Not sure which package fits?
That is exactly what the free audit call is for. We will recommend the right package based on your goals, your current situation, and your budget.
Book Free Audit →