The Adult Social Care Website Audit: 10 things costing you enquiries
Is Your Website Working for You — or Against You?
What’s inside.
Why Every Care Home Needs a Website Audit
A home care / care home website audit is the fastest way to find out why families are visiting your site and leaving without calling. This free guide, “The Adult Social Care Website Audit: 10 Things Costing You Enquiries,” walks you through a complete home care / care home website audit covering the ten most common problems stopping care homes and home care agencies from converting visitors into enquiries.
Families researching home care, domiciliary care, residential care, nursing care, or dementia care don’t call a helpline first — they visit your website, often late at night during a stressful moment. This care home website audit shows you exactly what those families see in the first few seconds, and whether it builds trust or drives them straight to a competitor.
What This Care Home Website Audit Covers
Inside, you’ll find ten clearly ranked problems, each rated Critical, High, or Medium severity, with a specific fix, a free tool, and an effort estimate. The home care / care home website audit addresses issues including slow mobile load times, hidden phone numbers, missing availability pages, stock photography that damages trust, buried CQC ratings, weak calls to action, absent analytics tracking, generic care descriptions, missing Google reviews, and stale content that hurts search rankings.
Each problem in this home care / care home website audit includes side-by-side guidance for both home care agencies and residential or nursing care homes, so whichever type of provider you run, you get fixes written specifically for your enquiry journey — whether that’s a phone call about home visits or a tour booking for a care home bed.
Self-Assessment and Action Plan
This home care / care home website audit isn’t just theory — it includes a ten-point self-assessment checklist so you can score your own website in minutes. Based on your score, the guide gives you a tailored action plan: whether you’re at 0–3 (critical, fix this week) or 9–10 (strong, time for advanced optimisation like heat maps and schema markup).
For providers short on time, the home care / care home website audit also includes a 30-minute emergency fix framework — five specific actions, each under ten minutes, that address the highest-impact problems immediately: mobile speed, phone number visibility, and CQC badge placement above the fold.
Who This Care Home Website Audit Is For
This home care / care home website audit is built for home care agencies, domiciliary care providers, residential care homes, nursing homes, and dementia specialist care homes across the UK. If you manage marketing, admissions, or business development for a care provider, this guide gives you a practical, no-jargon framework to run your own care home website audit without hiring a developer or paying for expensive tools.
Get Your Free Care Home Website Audit Guide
Download this guide today and work through your own home care agency or care home website audit in an afternoon. Most fixes cost nothing and take under a few hours — yet they directly affect how many families pick up the phone or book a tour after landing on your site. Published by Wallwide Media Ltd, specialists in digital marketing exclusively for the adult social care sector, this care home website audit reflects patterns seen across dozens of care provider websites throughout the UK.
Prefer to skip the DIY approach?
Book your free website audit and we’ll walk you through exactly what is costing you enquiries — no obligation.
Get this guide sent straight to your inbox.
Replace with a short reassurance line — e.g. how long it takes to read, or what format it comes in.
Want personalised advice for your agency?
Book a free digital audit and get specific, tailored recommendations based on your situation and goals.
Book Free Audit →